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38% of people

will stop engaging with a website if the content or layout is unattractive. (Source: Adobe)

First Impressions Matter

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47% of users

expect a maximum of 2 seconds loading time for an average website. (Source: Akamai)

Loading Time Expectations

58.99% of global website traffic.

Mobile devices account for approximately half of web traffic worldwide (Source: Statista)

Mobile Traffic Growth

88% of online consumers

are less likely to return to a site after a bad experience. (Source: Amazon Web Services)

Impact of Poor Experience: